October is Breast Cancer Awareness month during the month of October The Association of Fine Jewellers will donate €1 for every battery fitted at participating jewellers nationwide.


This is the 4th year of the initiative which has raised in excess of €50,000 for the national charity, Breast Cancer Research who fund a comprehensive breast cancer research programme at the Lambe Institute for Translation Research, NUI Galway under the Directorship Professor Michael Kerin.

As Breast cancer is the second most common cancer to effect women in Ireland. It affects over 2,500 women in Ireland every year, it is a cancer that has hit many Irish homes. Breast Cancer occurs almost entirely in women, but men can get it too. In Ireland approximately 16 men will develop breast cancer each year.

Speaking about the campaign President of The Association of Fine Jewellers, Richard Wehrly said: “The partnership between Breast Cancer Research and the Association of Fine Jewellers has been an incredible success and we are delighted to support this extremely worthy charity. I don’t think there is a family in the country that hasn’t been affected by breast cancer in some way so we are delighted to be able to contribute towards the fantastic work Prof. Kerin and his team are doing.”


Another initiative  The Association of Fine Jewellers was involved in for Breast Cancer Research was “Lunch at the Shelbourne”

On Friday 6th October The Association of Fine Jewellers sponsored the “Dial a Diamond” at the “Lunch at the Shelbourne for Breast Cancer Research” event which raised over €3500 for Breast Cancer Research pictured below is our winner Caroline Ward.

. Please do your bit to help this worthy cause and bring your watches in need of  batteries to your local participating member from the Association of Fine Jewellers before the end of October and have a battery fitted remember for every battery fitted we will donate €1 to Breast Cancer Research.